Facebook & Instagram Ads Agency in Charleston, SC
FB Digital Agency is a Facebook ads agency in Charleston that runs Meta campaigns for local businesses: we pick the people around you who can actually buy, make the ads with footage shot at your business, and can text you when a new lead comes in.
FB Agency is rated 5.0 from 3 reviews on Google (Google Business Profile, checked October 9, 2026), and we work in English and Portuguese.
What happens from setup to the first report
- Goal and audience. We agree on the result you are paying for (calls, form leads, messages, visits) and draw the area around Charleston where your customers live.
- Creatives. Photos and short videos are shot at your business, so the ad shows your own place, team and work. Specs and editing are covered on our page about video production in Charleston.
- Launch and review. Meta reviews each ad before it runs, most of them within 24 hours, and may review it again after it is live (Meta Business Help Center).
- The learning phase. A new or heavily edited ad set is in a learning phase that usually ends after about 50 results in a week (Meta). Results move around in this period, so the number of ad sets has to match what the budget can feed.
- Lead alerts. Clients of our lead-generation service can opt in to text alerts that tell them and their team a new lead was captured by their campaigns and forms.
- Monthly report. Reach, engagement and conversion data for every campaign.
Who it suits around Charleston
Meta ads work well when your customers live nearby and decide on their phones: restaurants and bakeries, cleaning companies and painters, the trades on our client list, and other home services. They also suit Brazilian-owned businesses that want to reach both American and Portuguese-speaking customers.
Location is the setting that matters most.
When you choose a city, Meta may leave the box "Reach more people likely to respond to your ads" checked by default, and the help page says to uncheck it if you only want the selected city (Meta, location targeting). Every other option is explained in our article on Facebook ad targeting options.
Ad formats on Facebook and Instagram
- Reels and stories, full-screen vertical video for people scrolling on their phones.
- Feed ads with a photo, a video or a carousel.
- Instant forms, where the lead fills in name and phone without leaving the app.
- Message ads, which open a conversation with your business.
A boosted post is also an ad, made from content already on your page, but it has fewer targeting and customization options than an ad built in Ads Manager (Meta). If you are deciding between the two on your own, start with our guide to Facebook ads for small business.
How a lead gets counted
Meta can only optimize for the leads it can see. On a website, the Meta Pixel records actions such as a form sent; the Conversions API connects data from your website platform, CRM, chat or phone directly to Meta (Meta, Conversions API). Instant forms and messages are counted inside Meta.
The Pixel must not receive health, financial or children's information, according to Meta's rules for the tool (Meta, Pixel). Settle before launch what counts as a lead for your business, so the monthly report and the alerts count the same thing.
Your ad account and the rules some businesses face
On Meta, the business that owns a Page or an ad account can share it with a partner such as an agency, with full control or partial access, and only the owner can share the asset onward (Meta, partner access). Ask any agency, us included, whose name the ad account is in before you sign.
Housing, employment and financial products and services are Special Ad Categories. For advertisers in the United States, the financial category has been required since January 21, 2025, and in these categories age, gender and ZIP code targeting and lookalike audiences are limited or unavailable (Meta, Special Ad Categories).
A realtor, a lender or a business hiring staff in Charleston plans its campaigns around that.
What the cost of Meta ads management depends on
- the plan: the Start plan lists performance marketing campaigns, and the Premium plan adds paid traffic management, sales support and training, and expert consulting;
- the scope inside the plan: how many campaigns run at once and how much creative and filming they need.
Ad spend, what Meta charges to show the ads, is separate from the work of managing them. The proposal shows how each part is handled.
Before you hire a Facebook ads agency
How much does it cost to hire a Facebook ad agency?
It depends on the plan and the scope: how many campaigns run at once and how much creative and filming they need. Ad spend is a separate cost paid for the ads themselves. Send us your goal and we answer with a written proposal.
Can Facebook ads work on a small budget?
They can, if the budget matches the setup. Each ad set needs enough results to leave the learning phase, so a smaller budget means fewer ad sets, one clear goal and a tight area around your business.
Is paying for Facebook ads worth it?
It is worth testing when the people who buy from you live nearby and you can measure leads. The answer comes from your own numbers: the conversions in the monthly report set against what a customer is worth to you.
Can Meta ads and Google Ads work together?
Yes. Meta reaches people who are not searching yet; Google reaches people searching right now. See Google Ads management in Charleston for the search side.
Do you run the social media accounts too?
Yes, as a separate service: social media management in Charleston.
Ads for businesses across the Charleston area
We are in Charleston, SC, and run campaigns for businesses in Charleston, North Charleston, Mount Pleasant, Summerville and Goose Creek.
- WhatsApp or phone: +1 (843) 727-5264
- Email: contact@fbdigitalagency.com
- Monday to Friday, 9 am to 6 pm
Plans and the rest of our services are on the FB Digital Agency home page.